LinkedIn Provides New Insight on the Changing Marketing Career Landscape [Infographic]

All industries have been affected in one way or another by the COVID-19 pandemic, the effects of which are still being felt and which are likely to cause ripples in the global economy for decades to come.

Some of these changes, of course, have been more direct – the rise of remote working, for example, and the shift to new business models. This had immediate impacts on people’s career prospects, as the growing adoption of e-commerce accelerated the demand for online promotion and e-commerce skills.

What is the purpose of Latest LinkedIn infographic. Analyzing the major changes in marketing over the past year, LinkedIn provided new insight into major changes in the marketing industry, including areas of demand, top skills, locations, and more.

According to LinkedIn:

Marketing has been significantly reshaped over the past 14 months. Demand is changing. Geography is losing its importance. The cross-team dynamic is being reconfigured as marketers adapt to remote work and distributed colleagues as the norm. “

Of course, those in the industry already know this, but the infographic below provides additional insight into these changes, which could impact your career.

You can view the full report from LinkedIn here.


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