Job BRAND AND SOCIAL MEDIA CONTENT EDITOR with Turnbull & Asser

We are looking for a highly motivated and autonomous person to join the Marketing & PR team at Turnbull & Asser. The role will help represent the brand in all communications, with a particular focus on social media and with dotted lines in the Ecommerce & Creative teams

Main Responsibilities:

1. Writing

As Senior Writer for Turnbull & Asser, you will be the voice of the brand across all channels and act as the gatekeeper of our Tone of Voice. This role will involve working with the creative, marketing, public relations and e-commerce teams to draft the original copy and content, as well as proofreading and editing third party contributions, including, but not limited to :

– Product descriptions for e-commerce

– Attractive copy for content-rich feature pages to support product launches, events and seasonal collections

– Generate and coordinate blog content including basic HTML coding

– Social media copy for Instagram, Facebook and Twitter, YouTube, LinkedIn and other relevant platforms

– Paid social networks and Google advertising

– Press releases and invitations to events

– Newsletters by email

– CRM-driven direct-to-consumer email templates that store associates can use

– Site metadata, SEO and front-end

– POS in store

– Other ad hoc marketing communications, e.g. letters to clients, terms and conditions, communication with affiliates and the market

– Attended brand-related events for the creation of content focused on the T&A lifestyle

2. Social media coordination

As a publisher, you will be responsible for managing the brand’s social channels, including, but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube. By working closely with Creative, Marketing and Ecommerce, you will also develop a distribution strategy and play an important role in community engagement and platform innovation. As such, this role involves:

– Daily management of social platforms, including responding to queries

– Proactive identification and implementation of appropriate opportunities to build and

engage the public

– Complete, maintain and execute the social media content calendar, in alignment with

strategy

– Weekly analysis of platforms and performances, compilation and presentation of results

– Monitoring and management of social advertising and paid promotion, inc. purchasable messages

– Monitoring of the activity and growth of competing social networks

– In-store event coverage on the appropriate social channels

– Continuous identification of development opportunities for new and existing platforms

– Identify and engage with appropriate third parties to complement the social strategy

– Help in defining and implementing the digital content strategy

3. Content generation [Nice-to-Have]

Working closely with Marketing and Creative, you will be responsible for creating engaging and relevant content to support branding. This includes

– Photography of products and stores

– Event photography [inc. third party]

CONDITIONS

The ideal candidate will have the following characteristics:

– 2-3 years of writing / journalism experience, preferably within a luxury menswear brand

– Experience managing social media channels and content, inc. training, management and optimization of paid campaigns

– An understanding of marketing – online and offline

– Ability to seamlessly integrate SEO into copy and content

– Be autonomous and actively seek opportunities to generate engaging content

– Experience in content generation for a fashion / luxury brand would be ideal

– Be prepared to occasionally attend events outside of normal working hours

– A first Shopify experience would be a plus but not essential

– A first experience of Hootsuite and Iconosquare would be a plus

– Experience in photography and basic photo editing would be a big plus


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