Social Ecommerce – Horatians Mon, 28 Jun 2021 13:12:06 +0000 en-US hourly 1 Social Ecommerce – Horatians 32 32 Babylon Bee CEO on NYT Recalls Affirmation Satire Site Spreads Fake News: It’s Malicious Because They Know Better Wed, 16 Jun 2021 02:27:30 +0000

Babylon Bee CEO Seth Dillon appeared on “Tucker Carlson Tonight” to explain why The New York Times overturned its claim that the satirical site was peddling “disinformation.”

On Monday, The Times issued a correction after initially claiming that the bee was “trafficked with disinformation,” and the liberal newspaper now admits the site is simply publishing satire. Fox News first reported earlier this year that Dillon was considering legal action after the Times called the popular fake news peddling site “under the guise of satire” and called it a “disinformation” site.

“We can’t take this lying down stuff,” Dillon began Monday night. “Actually, as satirists, we want to joke about this stuff. We just want to make fun of the New York Times. The problem is, like it or not, the New York Times is being seen as a source. So when social media is trying to decide who is satire, who is disinformation, who is fake news, they turn to The New York Times, they turn to Snopes, they turn to CNN. “


“And so when they make these misrepresentations about us, we have to take it seriously and even if we don’t want to, we want to keep it light, we have to send letters of request, we have to threaten to sue because otherwise , we’re going to be misinterpreted and we’re going to get the social media boot, ”explained Dillion.

Babylon Bee CEO Seth Dillon considering legal action after The New York Times called the popular satirical website peddling fake news “under the guise of satire” and called it a “disinformation site” “.

Dillon said it was a “self-preservation” issue, telling Fox News’s Tucker Carlson that the Babylon Bee depended on social media networks for traffic and that “if we lose social media , we are losing our business “.

While The Times ultimately withdrew its claim about the bee, Dillion insisted the mistake was “deliberate” because “legacy media” was taking advantage of social media’s concern over the spread of disinformation. .


“We don’t care about the things to be laughed at. We ridicule bad ideas,” Dillon said. “The New York Times has an incredible contempt for us, I guess, the way they treat us, the way they handle it because they know better.”

“On the one hand, it’s extremely ironic that they are using misinformation to smear us as a source… It’s comically ironic, but beyond that, it’s malicious because they know better.”

Brian Flood of Fox News contributed to this report.

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Ecommerce Business Marketing Tips For A Thriving Online Market Wed, 16 Jun 2021 01:03:00 +0000

If you are looking for ways to start an ecommerce business, there are a few things to keep in mind. Electronic commerce is simply the act of selling or buying goods online over the Internet or by electronic means. The internet has become a great platform for e-commerce because it gives you the ability to sell your products almost instantly and at lower costs than conventional retail. The internet has also made it possible for the small entrepreneur to reach people who may have no interest in their product.

To be successful in commerce, you need to have the right attitude towards marketing as well as the skills to operate the equipment required for ecommerce. For this, you would need the help of a specialized marketing firm that would take care of your Electronic commerce site. You need to do proper market research before choosing the marketing company so that you don’t hire a company that charges too little.

In order to effectively promote your online store, you need to know how to use social media. Social media allows you to interact directly with your customers, which is the perfect opportunity to develop an interactive relationship with them. You can also post valuable information about the products offered by your ecommerce business through social media such as Facebook and Twitter. By doing this, you will be able to send the right kind of message to your customers, who will then want to buy your products when they see these messages.

e-commerce warehouse

Another important strategy widely used to promote your e-commerce website is live chat. Live chat offers customers the opportunity to interact with company representatives. This interactive process of interaction allows customers to learn more about the products available from the company and to better understand its services. Apart from this, it also enables customer service representatives to improve the overall customer experience and increase the conversion rate of the products sold.

With e-commerce websites, it is very easy for the customer to find the desired items on the website. This helps to improve the overall efficiency of the site and provide better services to visitors. However, if you don’t integrate some sort of shopping cart into your website, the overall website experience will be damaged. The shopping cart is a must have for any website, especially for those who sell products through e-commerce. This is because when a customer browses the website through the shopping cart, the whole process will become smoother and faster.

The other most important factor for successful ecommerce business marketing is creating a customer experience or word of mouth marketing campaign. A word of mouth marketing campaign is a great way to promote your business online. For successful marketing, you need to start with a small strategy and gradually expand it as your business grows. For a word of mouth marketing campaign to work, you need to have a well-developed online marketplace. This is where your consumer population will meet and you can engage them to do business with you through a discussion board or email.

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LinkedIn Provides New Insight on the Changing Marketing Career Landscape [Infographic] Wed, 16 Jun 2021 00:25:42 +0000

All industries have been affected in one way or another by the COVID-19 pandemic, the effects of which are still being felt and which are likely to cause ripples in the global economy for decades to come.

Some of these changes, of course, have been more direct – the rise of remote working, for example, and the shift to new business models. This had immediate impacts on people’s career prospects, as the growing adoption of e-commerce accelerated the demand for online promotion and e-commerce skills.

What is the purpose of Latest LinkedIn infographic. Analyzing the major changes in marketing over the past year, LinkedIn provided new insight into major changes in the marketing industry, including areas of demand, top skills, locations, and more.

According to LinkedIn:

Marketing has been significantly reshaped over the past 14 months. Demand is changing. Geography is losing its importance. The cross-team dynamic is being reconfigured as marketers adapt to remote work and distributed colleagues as the norm. “

Of course, those in the industry already know this, but the infographic below provides additional insight into these changes, which could impact your career.

You can view the full report from LinkedIn here.

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Brij launches QR Code One-Touch product registration Tue, 15 Jun 2021 22:18:45 +0000

Brij, which works to connect physical products to digital experiences, was launched on Tuesday, June 15 to enable one-touch product registration and reorganization, according to a Press release.

Using the platform, brands can create tailor-made experiences for their products, accessible via a QR code, the release said. Customers who scan the QR code on the product or its packaging will be able to register, place a new order, and view relevant content for the product at any time.

Brands can also use this channel to communicate directly with consumers, according to the statement.

“The rapid adoption of QR codes since the start of the pandemic has opened up a new channel for interacting with consumers that simply didn’t exist before,” said Brij co-founder and CEO. Kait stephens in the output. “With our code-free platform and our integration with Shopify, we help brands maximize the potential of this new channel and retain their customers in an unmatched way.

Brij seeks to address an issue that brands are experiencing when selling through third party retailers, which may involve the retailer with consumer data, preventing brands from reaching customers as well as they would like after a sale. , indicates the press release. Brij’s strategy is to create a new channel for brands to reach their customers.

The service could be popular, as the release said 72 percent of survey respondents to a September MobileIron survey said they used a QR code in the past month. Much of the change can be attributed to the pandemic, as many businesses have started using QR codes to further facilitate cashless shopping and contactless services.

PYMNTS reported that QR codes have been an innovation that will go a long way in keeping businesses on the move with no hands in the picture.

In places like China, the codes were already widespread even before the pandemic. The QR Code Payments Tracker® revealed that 74% of Chinese customers use mobile devices to pay, and that QR codes are involved in around 95% of these transactions.



About the study: The AI ​​In Focus: The Bank Technology Roadmap is a research and interview report examining how banks are using artificial intelligence and other advanced IT systems to improve credit risk management and other aspects of their operations. The Playbook is based on a survey of 100 banking executives and is part of a larger series assessing the potential of AI in finance, healthcare and others.

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TikTok becomes main sponsor of VidCon 2021, taking over from YouTube Tue, 15 Jun 2021 21:40:52 +0000

Could this be a changing of the guard in the space of digital creators?

Variety reported that TikTok has signed on to become the main sponsor of VidCon 2021, succeeding YouTube, which has been the main supporter of the event since 2013.

According to Variety:

“TIC Tac has signed on as title sponsor of VidCon US 2021, which is scheduled to return to the Anaheim Convention Center from October 21-24. YouTube said it will still be in the mix among secondary sponsors, but the change marks a shift in the event – and more broadly, the creator economy – to embrace multiple platforms. “

Indeed, with TikTok as the main sponsor, the leader in the short video is also a key point in the VidCon calendar.

VidCon Calendar

This indicates the growing opportunity for creators on the platform and the growing popularity of the app. YouTube, of course, always offers more lucrative monetization options for creators, but as TikTok continues to evolve and expand its e-commerce and influencer marketing opportunities, it is becoming a more recognized space for discovery. and the growth of creators. Which could become a key consideration in the race to retain top talent.

YouTube is well aware of the threat TikTok poses in this regard, which is why it has launched its own TikTok-style option, as its Shorts feed has recently been expanded to more regions. YouTube says Shorts already accounts for up to 6.5 billion daily views – up from 3.5 billion at the end of 2020 – while it is also launched a new $ 100 million fund to help top short film makers and provide more incentives for short film posts.

YouTube’s focus on shorts underscores the concerns it has over TikTok, which continues to add more and more users every month, and while VidCon’s sponsorship is just symbolic in this regard, it still seems relevant. This association, especially among video creators, could play an important role in improving TikTok’s status and building its community.

Ultimately, the best creators will eventually turn to the platforms that offer them the most earning potential, which is where YouTube and Facebook are likely to gain in the long run. But TikTok’s enduring popularity is important – never before has an app challenged big players in the same way. Vine at its peak had 200 million users, while TikTok is now approaching its top billion in assets.

In that sense, this is an important announcement – especially considering this element:

As the title sponsor, TikTok will have the best talent and leadership participating in VidCon’s three tracks (Community, Creator and Industry) and will have the primary address spot. “

A direct line to the best video makers, where TikTok can present their offerings. Of course, YouTube is still the clear leader in video, but it’s a sound decision either way.

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Ecommerce product releases: June 15, 2021 Tue, 15 Jun 2021 20:04:04 +0000

Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on Deferred Funding, Social Commerce, B2B Solutions, Affiliate Marketing, Fraud Prevention, and Sales Tax.

Got an ecommerce product version? Send an email to

E-commerce product releases

Shopify launches store installment payments. Shopify launched Installment Payments, a buy it now and checkout service for Shopify merchants. Powered by Affirm exclusively, installment payments are now available to all US merchants and will automatically be enabled for new merchants when they activate Shopify Payments and Shop Pay. Shop Pay installments allow merchants to deliver a quick and easy checkout experience through Shop Pay, and merchants maintain a centralized view of performance.

Shopify Blog Announcing the Launch of Shop Pay Payments

Swiftly Systems and Juniper Networks Partner to Accelerate Digital Growth in Brick-and-Mortar Retail. Swiftly Systems, a player in retail media networks, and Juniper Networks, a manufacturer of networking hardware and software, have announced a partnership to connect digital brick-and-mortar retail capabilities to consumer technologies. two companies. This combined solution will allow retailers to connect with shoppers by leveraging Juniper’s Mist AI wireless location technology and Swiftly’s retail media platform for advertising.

Pinterest launches Shopping List and expands shopping functionalities and merchant tools. Pinterest launched Shopping List, a method for pinners to automatically save their product pins in one place, making it easier for them to come back and purchase the items when they’re ready to buy. Pinners are also notified of great offers on products they’ve registered with price drop notifications. Available first in the US and UK, Shopping List will arrive in Australia, Canada, France and Germany later this year. Pinterest is also expanding its suite of merchant tools with the launch of (i) the Verified Merchant Program in the UK, Australia, Canada, France and Germany, (ii) a store tab on the profile, and (iii) product marking in Australia. , Canada, France and Germany.

Screenshot of the Pinterest newsroom page on two smartphone screens

Pinterest’s newsroom announces new ways to shop on the platform.

Messenger API for Instagram opens to all developers. Facebook has opened up the Messenger API for Instagram to all developers. Businesses can now integrate Instagram messaging with their favorite apps and workflows, helping generate conversations that increase customer satisfaction and sales. The Messenger API for Instagram will be available to all developers who want to start building on the platform. For business accounts on Instagram wishing to access the Messenger API, Facebook will deploy access via a progressive approach.

BigCommerce Launches B2B Edition for Enterprise Merchants. BigCommerce announced the global launch of B2B Edition, which enhances the selling experience for B2B business merchants. B2B Edition provides an advanced suite of B2B features through exclusive partner integration of BundleB2B and BigCommerce Enterprise. The result helps merchants better facilitate online transactions and provide customers with seamless transactions and self-service capabilities. BigCommerce Enterprise provides enterprise B2B sales functionality and seamless integration with point of sale and ERP platforms. B2B Edition extends these capabilities to streamline integration, support, and contract services into a single package with a single point of contact.

Home page: B2B edition of BigCommerce

B2B BigCommerce Edition

Wix launches point-of-sale features. Wix, a software-as-a-service website building platform, has announced the launch of Wix POS services. Wix business owners can now accept secure in-person payments for goods and services in-store, online, and on the go, allowing them to manage sales, inventory and data directly from the Wix platform. Wix POS is fully integrated with a user’s Wix account, synchronizing inventory, orders, fulfillment, CRM, analytics, data and reports. Wix business owners can choose from a variety of point-of-sale hardware kits.

Instagram introduces affiliate and store features. Instagram is launching new ways to help creators monetize their digital efforts. Some designers can now label the products of the brands they work with or use the stores for their own product line. Over the next few months, Instagram will be testing a native affiliate tool to allow creators to discover new products available at checkout, share them with their followers, and earn commissions for purchases, all within the Instagram app. . When they come across an affiliate post from a creator featuring a tagged product, visitors will see “Commission Eligible” at the top of the post, so it’s clear that their purchases are helping support that creator.

American Express Brings Online Fraud Prevention Services to More Merchants. American Express announced that it is teaming up with other online fraud prevention companies to help stop missing card fraud and make online shopping safer for its merchants and cardholders. Enhanced Authorization, American Express Fraud Identification Service, is now integrated via API into Accertify’s Fraud and Abuse Protection Platform, Microsoft’s Dynamics 365 Fraud Protection and Riskified’s fraud management platform. Additional integrations are planned over time. Merchants can also share enhanced transaction details directly with American Express in the authorization request or through the enhanced authorization API.

American Express Home Page Showing Enhanced Authorization Service

American Express Enhanced Authorization

Tradeswell Announces Integration of Criteo to Strengthen Brands Presence in Retail Media Markets. To help e-commerce brands reach and convert consumers through sponsored product ads, Tradeswell, an e-commerce optimization platform, announced an integration with Criteo’s Retail Media service. Integration enables brands to monitor, manage and optimize their ad spend across all markets in a unified environment.

Stripe launches Stripe Tax. After acquiring TaxJar earlier this year, Stripe launched Stripe Tax, which automates the calculation and collection of sales tax, value-added tax, and goods and services tax for transactions made through the Stripe platform. Businesses can activate Stripe Tax by adding a single line of code to their website. Stripe Tax determines the precise location of your customer and calculates and collects the correct amount of tax.

Etsy buys Depop social app to appeal to Gen Z shoppers. Etsy acquires Depop, a social shopping app for Gen Z shoppers (around 15-30). Depop is like eBay and Instagram combined, giving users a way to buy and sell second-hand items, including vintage clothing, collectible sneakers, or accessories. “Depop is a dynamic, two-sided marketplace with a passionate community, a highly differentiated offering of unique items and potential for expansion,” Etsy CEO Josh Silverman said in a statement Wednesday. The purchase price is $ 1.6 billion.

Depop home page


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Shopify (NYSE: SHOP), Facebook, Inc. (NASDAQ: FB) – Shopify Deepens Ecommerce Collaboration with Google, Facebook: Bloomberg Tue, 15 Jun 2021 17:06:19 +0000

  • Shopify Inc (NYSE: SHOP) will make its online payment system available to all retailers selling through Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, and Facebook Inc (NASDAQ: FB), extending an existing collaboration, Bloomberg Reports.
  • Shoppers who connect with retailers through Instagram, YouTube, or Google Maps will pay for their purchase using Shop Pay starting in July for Facebook, and later in 2021, for Google.
  • Shop Pay is a payment product that stores user information, speeding up online transactions.
  • Currently, retailers have access to Shop Pay through these social media platforms. However, retailers must become Shopify merchants to take advantage of this.
  • Shopify has started helping retailers build websites to move their stores online. It has expanded to offer a suite of products, including shipping, data analytics and small business loans, and now describes itself as a “retail operating system”.
  • Small businesses pay a monthly fee for basic Shopify ecommerce software. Large companies can spend thousands of dollars per month depending on sales volume.
  • Over a million merchants sell on the Facebook and Google platforms. Every day, more than 1.8 billion people log into Facebook and one billion shopping sessions take place on Google.
  • Shopify merchants account for 10% of ecommerce transactions in the United States.
  • Price action: SHOP shares traded up 0.95% at $ 1,319.06 on the last check on Tuesday.

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Job BRAND AND SOCIAL MEDIA CONTENT EDITOR with Turnbull & Asser Tue, 15 Jun 2021 16:55:10 +0000

We are looking for a highly motivated and autonomous person to join the Marketing & PR team at Turnbull & Asser. The role will help represent the brand in all communications, with a particular focus on social media and with dotted lines in the Ecommerce & Creative teams

Main Responsibilities:

1. Writing

As Senior Writer for Turnbull & Asser, you will be the voice of the brand across all channels and act as the gatekeeper of our Tone of Voice. This role will involve working with the creative, marketing, public relations and e-commerce teams to draft the original copy and content, as well as proofreading and editing third party contributions, including, but not limited to :

– Product descriptions for e-commerce

– Attractive copy for content-rich feature pages to support product launches, events and seasonal collections

– Generate and coordinate blog content including basic HTML coding

– Social media copy for Instagram, Facebook and Twitter, YouTube, LinkedIn and other relevant platforms

– Paid social networks and Google advertising

– Press releases and invitations to events

– Newsletters by email

– CRM-driven direct-to-consumer email templates that store associates can use

– Site metadata, SEO and front-end

– POS in store

– Other ad hoc marketing communications, e.g. letters to clients, terms and conditions, communication with affiliates and the market

– Attended brand-related events for the creation of content focused on the T&A lifestyle

2. Social media coordination

As a publisher, you will be responsible for managing the brand’s social channels, including, but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube. By working closely with Creative, Marketing and Ecommerce, you will also develop a distribution strategy and play an important role in community engagement and platform innovation. As such, this role involves:

– Daily management of social platforms, including responding to queries

– Proactive identification and implementation of appropriate opportunities to build and

engage the public

– Complete, maintain and execute the social media content calendar, in alignment with


– Weekly analysis of platforms and performances, compilation and presentation of results

– Monitoring and management of social advertising and paid promotion, inc. purchasable messages

– Monitoring of the activity and growth of competing social networks

– In-store event coverage on the appropriate social channels

– Continuous identification of development opportunities for new and existing platforms

– Identify and engage with appropriate third parties to complement the social strategy

– Help in defining and implementing the digital content strategy

3. Content generation [Nice-to-Have]

Working closely with Marketing and Creative, you will be responsible for creating engaging and relevant content to support branding. This includes

– Photography of products and stores

– Event photography [inc. third party]


The ideal candidate will have the following characteristics:

– 2-3 years of writing / journalism experience, preferably within a luxury menswear brand

– Experience managing social media channels and content, inc. training, management and optimization of paid campaigns

– An understanding of marketing – online and offline

– Ability to seamlessly integrate SEO into copy and content

– Be autonomous and actively seek opportunities to generate engaging content

– Experience in content generation for a fashion / luxury brand would be ideal

– Be prepared to occasionally attend events outside of normal working hours

– A first Shopify experience would be a plus but not essential

– A first experience of Hootsuite and Iconosquare would be a plus

– Experience in photography and basic photo editing would be a big plus

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Boxed SPAC deal hints at profit challenge Tue, 15 Jun 2021 14:40:57 +0000

For grocery-focused e-commerce businesses: Online sales are there, sure, but it’s the logistics and fulfillment that are the roadblocks on the path to positive operating measures.

To that end, in one of the latest headlines in the Special Purpose Acquisition Company (SPAC) space, the Boxed online grocer announced this week that it becomes public in connection with a merger with Seven Oaks Acquisition Corp., a blank check company.

As we delve deeper into the investor presentation and projections, we see that there are margin pressures that are common for fast growing companies. The question is when (maybe even if) projections of positive results on the EBITDA line (a rough measure of cash flow) meet reality in a hyper-competitive space.

SPAC vs. Traditional IPO

As to the why-a-PSPC question: In an interview with CNNBoxed CEO and co-founder Chieh Huang said the company chose to go the SPAC route because it would raise a “quantum of capital” more than what would have been seen with a traditional listing.

The company said in its presentation that grocery e-commerce is growing at a compound annual growth rate of 19% and will be worth up to $ 248 billion in 2025. According to the release and financial data, Boxed sees itself as revenue growth business at about twice that rate, at about 40 percent per year.

Within this market and as the tailwind of these growth rates, Boxed operates as an e-commerce platform that includes two segments, B2C and B2B. The B2C segment, according to the presentation, has more than 450,000 active customers, measured in 2020, with a GMV of $ 158 million during that period and an average order value of $ 96. Projections predict 36% CAGR growth through 2026.

The B2B segment has approximately 24,000 active customers, with $ 35 million in GMV, with an average order value of $ 198.

The sidebar notes in the literature that its average order value (on the B2C side) of nearly $ 100 compares favorably with average order values ​​of $ 85 for wholesale wholesalers, $ 60 for pure online businesses and $ 45 for traditional groceries.

In details related to its financial model (Boxed is also licensing its technology in a white-label omnichannel offering), the company notes that net revenues will accelerate from percentage point growth in mid-teens this year, before accelerating to more than 40% and gradually decreasing. at the low level of 30 percentage points. In the meantime, cash operating costs – in particular, execution, personnel and overheads – will also increase at double-digit rates, resulting in Adjusted EBITDA that will not be positive before. fiscal year 2025, to around $ 3 million, which in turn increases. to $ 63 million the following year. Boxed says 90 percent of delivery is available with a two-day (or less) window.

The online space is of course crowded, vying for the online dollars of consumers (and businesses) to order groceries and essentials and have them delivered (with speed). Amazon bought Whole Foods, Target bought Shipt.

Infrastructure, of course, is part of the secret sauce that makes or breaks e-commerce, and especially delivery companies (just ask Webvan). We argue that ever shorter delivery windows and pressures on trade execution components may remain hallmarks of the space.

The PSPC agreements are renowned for their upbeat projections – and it remains to be seen where Boxed’s own models lie on the path between spreadsheet and reality.



About the study: The AI ​​In Focus: The Bank Technology Roadmap is a research and interview report examining how banks are using artificial intelligence and other advanced IT systems to improve credit risk management and other aspects of their operations. The Playbook is based on a survey of 100 banking executives and is part of a larger series assessing the potential of AI in finance, healthcare and others.

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CommerceNext opens nominations for annual CommerceNexty awards and announces 2021 judges Tue, 15 Jun 2021 14:16:20 +0000

The CommerceNexty award

The CommerceNexty Awards recognize individuals and companies who achieve truly revolutionary results.

TradeNext announced today that the nominations for its 2021 CommerceNexty Award are now open. The CommerceNexty Awards are presented by Bloomreach and celebrate excellence in e-commerce and digital marketing and will be judged by the Advisory Board of CommerceNext, which is a group of over 30 e-commerce and retail leaders. Winners will be announced at CommerceNext IRL, which takes place September 28-29, 2021 in New York City. The invitation-only conference provides a collaborative and common space where marketing leaders from retail and direct-to-consumer (DTC) brands can share marketing best practices.

“The CommerceNexty Awards celebrate individuals and businesses who achieve truly revolutionary results,” said Veronika Sonsev, Co-Founder of CommerceNext. “We encourage all interested executives in the retail and e-commerce community to nominate one or two for this year’s awards, which include two exciting new categories: the Women in Retail’s Top Woman of the Year award and the global / cross-border launch of the An. “

Previously, the CommerceNext community recognized innovative companies such as Bonobos, HelloFresh, Lamps Plus, Outer, Poshmark, Sephora, and Warby Parker. The peer-reviewed awards identify and reward the best marketing performance among retail and e-commerce professionals.

Applications are now open for the categories below, and marketing managers who wish to propose themselves, a client or a colleague can do so by filling out the form. nomination form before July 30, 2021.

This year’s award categories are:

1. Marketing innovator of the year

2. Most impactful social responsibility campaign

3. Better use of data or technology in marketing

4. The most effective brand storytelling

5. Outstanding New Ecommerce Experience

6. Better use of a new channel

7. NEW! Global / Cross-Border Launch of the Year

8. NEW! Best Woman of the Year Award by Women in Retail

Category finalists will be selected on August 18 and voting on the finalists will take place from August 18 to September 8. Winners will be selected based on a combination of votes, with a popular vote contributing 50% of the overall score and the votes of CommerceNext’s board of directors representing the remaining 50%. The winners of the CommerceNexty Prize will be announced at the close of CommerceNext on September 29, 2021.

This year’s jury includes:

Web Smith, founder at 2 p.m.

Alix de Sagazan, CEO and co-founder of AB Tasty

Melissa Grillo Aruz, founder of Aruz Ventures

Sunil Kaki, Executive Vice President, Marketing at Beachbody

Elyse Burack, DTC Marketing Manager at Capsule

Lev Peker, CEO of

Emily Hickey, Founder of Chief Detective Growth Consulting

Emily Culp, CEO of CoverFX

Ekta Chopra, Chief Digital Officer at ELF BEAUTY

Amy Africa, CEO of Eight By Eight

Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at Estee Lauder Companies, Inc.

Matt Gehring, Managing Director of Everlane

Geoff Sanders, Marketing Director at Firstleaf

Vijay Talwar, CEO EMEA at Foot Locker

Shawna Hausman, Marketing Director at FSA Store

Charlie Cole, CEO of FTD

Leslie Emmons Burthey, Vice President of Marketing, Gold and Telehealth at GoodRX

Jason Nickel, fmr SVP, Marketing & E-commerce at Kjaer Weis

Angela Hsu, Senior Vice President, Marketing and Ecommerce at Lamps Plus

Qun Wei, Head of Growth Data and Analytics at Lemonade

Scott Ableman, Marketing Director at LevelFields

Rob Schmults, Board Member of MidOcean Partners

Bree Casart, Senior Director, Connected Customer Experience at Nike

Liesel Walsh, fmr vice president, CRM, loyalty and insights at Party City

Barkha Saxena, Data Director at Poshmark

Joe Megibow, CEO of Purple

Naomi Jacobs, Director, Social Strategy and Business Development at Qurate Retail Group (QVC, HSN)

David Cost, Vice President, Ecommerce and Digital Marketing at Rainbow

Rohan Deuskar, Founder and CEO of Stylitics

Anurag Kadyan, Vice President of Ecommerce and Digital Marketing at S’well

Mike Lackman, CEO of Trade Coffee

Alex Waldman, Co-Founder and Creative Director at Universal Standard

Malena Higuera, General Manager of Urban Decay

Daren Hull, President of Vera Bradley

Sarah Henry, Senior Director | Head of Content and Influencer Marketing at Walmart

Sarah Bowman, Vice President of Marketing at Wunderkind

Jon Mandell, Senior Vice President, Membership Marketing and Global Ecommerce at WW

Rosa Hu, Vice President of Product Marketing at Yotpo

About CommerceNext

CommerceNext is a community, event series, and conference for retail and direct-to-consumer brand marketers. The company harnesses the collective wisdom of its community to help marketers grow their businesses and advance their careers. Inc Magazine named the CommerceNext Summit as one of the Top 5 Ecommerce Conferences for 2019/2020. To learn more about CommerceNext, visit

About Bloomreach

Bloomreach is the leader in Commerce Experience ™ – enabling brands to deliver customer journeys so personalized, they seem magical. Bloomreach Experience, the digital experience platform built for commerce, has three pillars: discovery, delivering AI-powered research and merchandising; Content, offering a headless CMS; and Engagement, providing industry-leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves more than 700 global brands, including Albertsons, Bosch, Puma, FC Bayern München and Marks & Spencer, and generates more than $ 250 billion in commerce per year. For more information visit

About the Women in Retail Leadership Circle / NAPCO Media

Women in Retail Leadership Circle (WIRLC) is an exclusive community of women executives in major retailers and brands. Their mission is to foster leadership development for members by providing an unparalleled blend of events, content and elite connections. The WIRLC community is made up of successful, driven and passionate women from across the retail and brand ecosystem who firmly believe that investing in themselves and other women is good business. Learn more about

NAPCO Media, the parent company of WIRLC, has been a leading source of information in the markets it has served since 1958. NAPCO Media continues to evolve with the methods of disseminating information and specializes in creating and multichannel distribution of exceptional content. The mission of NAPCO Media is to create a community between its audience and its customers.

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